Amazon’s success is the direct result of a strong user shopping experience.
The design of Amazon.com is simple and distinct. The layout is stright-forward, the color scheme is clean and fresh. The whole design reveals a feeling of secure and reliable.
When the user scan the Amazon home page, a few clean, distinct elements immediately catch the user’s eye: the navigation section in the upper-left, and the search/shopping cart controls near the top.
With these elements highlighted, Amazon achieved:
1,The user is able to quickly find and purchase products
2,The seller is able to quickly process online purchases and make a profit
Also, Amazon keep a user logged in, and that user's shopping habits are tracked and stored server-side. It dynamically customizes the user's experience based on their prior searches, page views, wish-list additions and purchases. This is a really good enhancement too.
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