This is one of my favorite websites. If you are going to make a living as a musician, designer, or any type of artist, you must be a master of marketing and branding. The design of this website creates a professional and interesting brand for the musician( Christopher Amott)indeed.
Christopher Amott’s website uses CSS to begin to build a personal brand that will benefit each of his many pursuits. A simple however modern black and white photograph takes up most attentions of the landing page, with flecks of light to create a somewhat dreamlike and abstract feeling. The photograph of Chris Amott, as a signature below verifies. From here, people who are interested in the musician can visit the homepage of his band, several different social networking websites, and vendors selling his music.
The Twitter and Myspace pages use the same background as well as other visual elements, helping to create a well-rounded sense of branding. Even through this is not possible with iTunes and Facebook, but effort is still made to be consistent with the musician’s brand in the wording and the pictures displayed. This continuity is an essential part of building the Christopher Amott brand.
The website is simple and appropriate to the musician. It offers links to all of the right places. However, it does very little to introduce us to the musical brand being represented. A page of biography or discography will give us more information about the musician.
Generally, the most successful part of this website is creativity. I especially enjoy the play of the light against the black and white photograph - it suggests an older photograph of a musician from the past. Also, placing everything on the landing page certainly makes it easy to locate!
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