The moving image

The moving image today has been applied to a wide range of areas such as fashion, commercial and experience design. The use of moving images communicates the event and the art piece in a new way, it creates experiences that we have never had before.

The example of Diesel “Liquid Space” holographic fashion show, which was held in Florence, Italy on July 21, 2007. During the fashion show, models walking the runway were accompanied by holographic sea creatures. 3D sea creatures’ images were projected into the middle “space” using a combination of mirrors, and seemed to be interacting with the models in an underwater runway.

In such a settled environment, one would have a sense of being in another environment. By using moving image art technologies, this fashion show is remarkably effective at creating a sense of “Liquid space”.

The flowing video is about the Fremont Street Experience in Las Vegas, Nevada. A permanent canopy has been constructed to cover the casino-lined street with two million lights and a state of the art sound system. Every evening, motion pictures are projected on the canopy ceiling with music, and different themes are presented through the moving images. As most travelers who have been there say, "The Fremont Street Experience is definitely something not to be missed, it is well worth the time to go.”